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Privacy Policy

Last Updated: October 21, 2025

Introduction

Welcome to Uptown. This Privacy Policy explains how we collect, use, and protect information when you use our mobile application. We are committed to transparency and protecting your privacy.

No User Accounts

Uptown does not require user accounts or registration. We do not collect, store, or process any personally identifiable information (PII) such as names, email addresses, phone numbers, passwords, or other personal data that could identify you.

Data Collection

We collect limited, anonymized usage data to help us improve our app. We use PostHog, a privacy-friendly analytics platform, to collect this data. You can opt out of data collection at any time through the in-app settings.

What we collect:

  • Anonymized app usage patterns and feature interactions
  • Device type and operating system version
  • App version you're using
  • General session duration and frequency
  • Screens visited within the app
  • Anonymized interaction events (button taps, feature usage, etc.)
  • App performance metrics (crash reports, load times)

What we DO NOT collect:

  • Personal identification information (name, email, phone number)
  • GPS location data or IP-based geolocation
  • Device identifiers that can personally identify you
  • Contact lists or other personal data from your device
  • Photos, camera, or microphone access
  • Any data that can be used to identify you personally

Note on location: While the app uses location services to provide subway information relevant to your area, we do not collect, store, or transmit your GPS coordinates or IP-based location data to PostHog. Location data is used to query our NYC subway API, but is not stored, nor is it sent with identifiable information.

How We Use Data

The anonymized data we collect is used solely to:

  • Understand how our app is being used and which features are most valuable
  • Improve user experience and app functionality
  • Identify and fix bugs, crashes, and technical issues
  • Optimize app performance and loading times
  • Make informed decisions about future feature development

We never sell, rent, or share your data with third parties for advertising or marketing purposes.

Analytics Service

We use PostHog for analytics, a privacy-focused platform that helps us understand app usage through anonymized data collection. PostHog is configured to:

  • Not collect IP addresses or GPS location data
  • Generate anonymous user IDs that cannot be traced back to individuals
  • Respect your opt-out preferences set within the app
  • Store data securely with encryption

For more information about PostHog's privacy practices, visit posthog.com/privacy

Opting Out

You have complete control over analytics data collection. You can opt out of anonymized data collection at any time directly within the app.

To opt out:

  • Open the Uptown app
  • Navigate to Settings
  • Find the "Analytics" or "Privacy" section
  • Toggle off data collection

Once you opt out, no analytics data will be sent from your device to PostHog or any other service. This change takes effect immediately and persists across app sessions. If you need assistance with opting out, contact us at hello@couchedideas.com

Third-Party Services

The only third-party service we use is PostHog for analytics. PostHog is configured to collect only anonymized data and operates under its own privacy policy. We do not share any personally identifiable information with PostHog or any other third parties because we don't collect it in the first place.

We do not use advertising networks, social media trackers, or any other third-party services that track user behavior across apps or websites.

Data Security

We implement reasonable security measures to protect the limited data we collect. However, since we do not collect personal information, there is minimal risk to your privacy even in the unlikely event of a data breach.

Device Permissions

Uptown requests access to your location services to provide subway information relevant to your current area. Your location is processed entirely on your device and is not collected, stored, or transmitted to Posthog and is used solely to query our NYC Transit API.

We do not request access to other sensitive permissions such as:

  • Camera or photos
  • Microphone
  • Contacts
  • Calendar
  • Health data

Your Rights

Depending on your location, you may have certain rights regarding your data, including:

  • The right to know what data is collected
  • The right to opt out of data collection
  • The right to request deletion of data

Since we only collect anonymized data and no personal information, we cannot identify specific data associated with individual users. However, you may contact us with any privacy concerns.

International Users

By using our app, you acknowledge that anonymized usage data may be processed in the United States or other countries where PostHog operates.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated "Last Updated" date. For significant changes, we may notify you through the app or via the email address you provided (if applicable). We encourage you to review this policy periodically. Your continued use of the app after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

hello@couchedideas.com

This privacy policy is designed to be transparent about our minimal data collection practices. We believe in respecting your privacy and only collecting what is necessary to improve our app. You have full control through in-app settings to opt out at any time.